The Brief
Selena Beaudry, Clemmie Myers and I organised a pop-up to sell art, vintage fashion, furniture and interior objects, a gallery-like space that brought people together against an increasingly disconnected digital world.
The Key Decision
We created a fictitious couple, Mrs and Mr Bateman, to extend the possibility of engagement and connection, using pieces that told their story, from a slipper chair built from Mrs Bateman's own wardrobe to a piece honouring her great-grandmother, a Peruvian bullfighter.
The Outcome
What began as a four-day trial in Soho sold out again over three weeks in Notting Hill, with national press, and the Batemans' story was collected into a book alongside the installation. It's the kind of immersive, creative commission I bring to commercial work.
Mrs & Mr Bateman, Concept Shop
Press:
House & Garden, Dezeen
Photography: xxxxx
“The Batemans travel the world and are patrons of the arts. Their one-of-a-kind collection tells us the story of who they are, where they have been and where they are going.”
– Selena Beaudry, Clemmie Myers & Natalie Tredgett, to Press.
“It was more than the items that were sold. It was the story they told, and people took a piece of that experience home with them.”
